![]() ![]() However, it’s a good idea to keep in mind how they’ll look once they’re cropped square in the Instagram profile grid. Vertical posts take up more real estate as someone scrolls through their home feed, so they’re more optimized than horizontal posts. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Generally speaking, your vertical photos should have an aspect ratio of 4:5. Video sizes for carousels are very similar with Instagram posts, you can choose from any of the aspect ratios. A good resolution is 1080x1350p which you can easily set in Flixier. That way, when Instagram compresses the file, the version will still be high quality. Even though Instagram posts support many sizes like Square and Landscape we would recommend choosing a taller video size. We recommend making your square photos 1080px by 1080px in size. Square Posts (1:1)Īlthough Instagram supports horizontal and vertical photos, square posts continue to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. That way, when Instagram compresses the file, the quality should remain pretty high. Let yourself shine through in the content you create.A post shared by Later: Visual Social Marketing any case, we recommend you make the height of your horizontal photo at least 1080px. In the end, making content with WeVideo’s Instagram video creator and sharing it on social media should revolve around three letters: f-u-n. Well-placed CTAs turn followers into conversions. ![]() Regularly posting keeps them coming back. Unique content keeps your followers interested. Hashtags help your content get discovered faster. Perhaps another day you put something longer on IGTV. Maybe one day you post a video to your feed about an upcoming sale, then use Stories to give followers a peek behind the curtains as you prepare for said sale. What will your followers gain from the content you’re posting? Give them something they’ll love and, spoiler alert: they’ll want more and more of it. Then (and only then) can you begin to design your Instagram video. Figure out the narrative you want to craft. And if you use our Instagram video maker, you’ll be able to quickly brand your content.Įngaging content comes down to story. Using a logo and consistent colors/fonts tells your audience, “See these videos? These videos right here? They’re ME.” Maintain that me-centric narrative no matter what kind of video you’re making. It’s as simple as that, and we’ll be here to help you every step of the way.Ĭohesion is law when it comes to branding. Get a headstart with our professionally designed video templates, then customize to speak to your brand. Remember-ain’t no shame in the template game. There’s no reason to spend hours pulling your hair out with impossible-to-use video editing platforms…instead, spend minutes using WeVideo and maximize your content’s potential. That’s why we recommend our Instagram video editor so highly. With the right tools and a healthy variety of design templates, you’ll be well on your way to Insta stardom. What’s more, some Instagrammers scroll in silent mode, making it even more important to include text cues that support the great visual content you’ve made.īranding doesn’t have to be a daunting task. Text is important, but too much text is a big no-no, and too little will leave your viewers guessing. Familiarize yourself with a video’s minimum length requirement, then for every second or minute past that, ask: Do I need this?.īefore adding text to your video(s), reread Goldilocks and the Three Bears. So yeah-all over the place in terms of video length. IGTV? At least 1 minute, no more than 15 minutes. Just like with formatting, video length depends on the type of content you’re creating. Find everything you need in our Instagram Videos for Small Businesses blog article. Knowing a bit about each will help you decide what you want and how to make it (plus help you avoid a formatting-gone-wrong horror story). The four main Instagram video formats are feed, Stories, IGTV, and Live. ![]()
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